Tuesday, October 18, 2005

Is google the new holy grail......

Ok I haven't been about too much.

What with the house and the new sites I haven't had time. It's been difficult. I want to say I'll post once a week and we'll leave it like that from now on.

So in the last few days I have been watching an 80 page post on www.webmasterworld.com about the upcoming google update. It got me thinking. Is google the new Holy Grail?

The legend of the Holy Grail is one of the most enduring in Western European literature and art. The Grail was said to be the cup of the Last Supper and at the Crucifixion to have received blood flowing from Christ's side. It was brought to Britain by Joseph of Arimathea, where it lay hidden for centuries.

The search for the vessel became the principal quest of the knights of King Arthur. It was believed to be kept in a mysterious castle surrounded by a wasteland and guarded by a custodian called the Fisher King, who suffered from a wound that would not heal. His recovery and the renewal of the blighted lands depended upon the successful completion of the quest. Equally, the self-realisation of the questing knight was assured by finding the Grail. The magical properties attributed to the Holy Grail have been plausibly traced to the magic vessels of Celtic myth that satisfied the tastes and needs of all who ate and drank from them.

I believe understanding google is today’s Holy Grail. The rewards are great. Yet the task is dangerous and not without peril.

I follow the important SEO message boards and also notice the big players on there. I liken many of them to King Arthurs Knights. Searching and questing. I sometimes wonder if their whole working days are taken up with this quest. And I wonder if they get time for anything else!

And then there are those more sensible characters in our fairy tale; those that know that the quest will only end in disappointment. These men and women continue with their own quest - writing content and meeting standards. They are the knights of the white hat. They represent all that is good and pure. For some the rewards are still there. And many live a good and fruitful life. Yet they very rarely are mentioned in song or tale.

So what should we do? Should we carry on questing for something that might not even exist? To constantly fight the growing everflux and guess googles next dance move? Or do we don our white hats and live in fear that one day the holy grail may even come looking for you?

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